Ben & Jerry: A New Twist on an Old Favorite: “Hubby-Hubby” Ice Cream

As reported by the San Fransisco Gate, Ben & Jerry’s Ice Cream has changed the name of its “Chubby Hubby” ice cream flavor to “Hubby Hubby” in celebration of Vermont’s recognition of marriage equality.  Same-sex marriage officially became legal this week in Vermont.

Vermont, home to maple syrup and birthplace of that other magic elixir, Ben & Jerry’s Ice Cream, ignored the “who will change his name” debate, and just went ahead and did it. The artist (ice cream so good it’s art) formerly known as the flavor “Chubby Hubby” has a new married name: “Hubby Hubby,” in support of all the newly married couples.

Don’t expect to see pints in your grocer’s freezer today: like all change, sometimes it’s slow in coming (labels will take up to 18 months to reflect the shift.)

Now I just need to find a reason NOT to eat more ice cream.